so, you know, i had both the obama and romney apps on my phone. it was amazing the volume of information that i had literally, if i wanted to go and canvas for a democrat, i could sit there and know first name, last initial, age, knock on their door and there would be a little script, hello, spencer m. and then the script might have been tailored based on other information that chicago speak had on you. >> this seems like, again, not that different from what we've done in the past, using different technology. so i still get the mailers at my house that are targeting me because of how i'm -- what district i'm in, how i'm registered, what they know about me. like you said, what we're subscribing to, other things. they just have more information. >> there was a great "new york times" magazine article saying they knew you were pregnant before you did. >> we have a huge new market. >> it's scary, isn't it? i don't know if this sounds so good. >> it depends on -- but also i think more information is better in the sense if you're aware this is happening,